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Do you like drawing? Are you an artist? Have you always wanted to share your art with other people or just show your drawings to the word? If your answer is yes to those questions above, we are happy to tell you that there is an amazing social media platform that can help you advertise your artworks without spending money. This platform is Instagram and it is just perfect for artists. In this article, we collected 7 tips for you that can help you start your artist Instagram account. These steps can work as a step-by-step guide too if you are a newbie on Instagram and want to create an artist page. So without further ado let’s check what we will cover in this piece of content:
One of the most important things before you start an artist Instagram account is to find its purpose. Why is it so important? If you create an artist page on Instagram you have the possibility to grow the number of your followers and later sell products to your audience, but for this, you have to create a well-structured strategy first. In order to create that so-called strategy, you have to decide on the purpose of your Instagram page. You can choose from various purposes. For instance, if you want to sell your artworks to your target audience in the future, your purpose is to sell your products, but you can also sell your courses online, but that is a different purpose. What is more, if you want to create an Instagram account in order to “just” show your artwork to the word, that is fine too, but this is also a totally different purpose. Each purpose requires a different strategy and because of that, it is crucial to define the purpose of your artist Instagram account. If you don’t have any ideas of what you want to do with your account, we suggest you sit down and write down your strengths and weaknesses. If you have the list of both of these things it will be easier to decide your future artist account’s purpose.
After you decide on the purpose of your account and have a clear goal in your mind, you have to do a deep target audience research. What does it mean? If you are an artist or a drawing enthusiast, you know your own style and you know what you want to show your future followers, but it is not enough for success. On the one hand, you need to share your pure art with your target audience, but on the other hand, you have to highlight those things that are interesting for your followers. If you do this, you can be sure that your followers will like your content and will care about what you say and what you do. What is more, they will more likely recommend your artist Instagram account for their friends as well. How can you find out what kind of topics are they interested in? It is very easy, because they are probably interested in similar topics like you are interested in. In order to prove this to yourself, check those blogs, websites, forums, and other social media platforms you use and see what kind of topics people are talking about there. Write down all of these topics (and if there are any, questions) and create a list of possible content ideas while you are reflecting on them. With this, you will be able to think with your future followers’ heads and create content that is tailored to their needs.
After you define the purpose of your artist Instagram account and you have collected some topic ideas, it is time to do a competitor research. Check other artists’ Instagram accounts and collect some topics and hashtag ideas from them.
One of the most important things, when you post on Instagram, is to use the right hashtags. If you do this properly, you can be sure that your content will be shown to those people who are interested in things like your images and art. Unfortunately, it is very hard to find the right hashtags, especially when you are a newbie who has just created an artist page on Instagram. In order to make your job easier, it is worth checking those artists’ accounts who have been on this social media platform for a long time and copy the hashtags they use. What is more, you can copy whole hashtag groups form them too and with this, save even more time for yourself. With this technique, you can be sure you will use the right hashtags on your new account and your content will be shown for those who will likely start following your artist Instagram account.
If you don’t have any idea who your competitors are and which accounts you should check on Instagram, read our previous article in which we collected 9 artists you need to follow on Instagram.
When you start an Instagram account, you have to post new posts every single day in order to make it popular. What is more, if you want to make it even more effective, you can post twice a day too. This activity (posting, creating a text for your picture, posting hashtags, etc.) requires a crazy amount of time. Fortunately, if you want to save some time for yourself, there is a great solution for that. This is called account automatization and it can be easily done with the help of some amazing software. This software helps you schedule your content and will share it automatically. Although these software are paid, almost all of them have a free trial period so we suggest you try out as many as you can and choose the one which is the most suitable for your needs. The most popular social media automation tools are Buffer, Hootsuite, and Social Pilot.
As we mentioned above, hashtags are crucial in order to create and run a successful artist Instagram account. Unfortunately, it is not enough to choose some hashtags or hashtag groups and use them forever, you also have to be up-to-date with the latest social media trends and with those things your followers are interested in. When a topic becomes popular among your followers you have to react to that with your content. What is more, it is worth checking the trending hashtags too and use them on your artist page. With this, you can be sure that you catch the flow and use the trends for growing the number of your followers.
If you want to grow the number of your followers and get more likes one of the most effective ways is to use Instagram stories. Although this technique is amazing and helpful it isn’t mentioned often when it comes to creating an artist page on Instagram.
In this section, we want to summarize all of the advantages of using Instagram stories. First of all, almost all Instagram users check Instagram stories every day, but not all of the users scroll down in the feed. Because of that, when you post a new image it is worth posting it into your artist Instagram account’s story as well. With this, you can be sure that all of your followers will see your new pic. Another great advantage of using Instagram stories is that you can ask questions from your followers or create a poll, what is more, you can post longer videos of your artwork as well. All of these are great opportunities for you if you want to engage your followers and with this create an active follower group.
As we mentioned above, for instance, stories are great if you want to activate and engage your followers. Why is it engagement so important? If you have followers who not only like your pictures but also comment under them and save them, Instagram will give your account a higher score and will show your images more often for those people who might be interested in your account. With this, more and more people will check your artist Instagram account and you will gain the number of your followers as well. Ask questions from your followers, create polls, and ask them to recommend your account to their friends in order to create an active and loyal target audience.